Milkvilla: Bengaluru’s Fastest Delivery of “A2 Raw” Cow Milk – Pure, Microplastic-Free, and Delivered Fresh with an Innovative Cart!

Vision & Mission

The company’s mission is to become a household name for the delivery of fresh and A2 raw desi cow milk in India. We believe that “raw milk is the real milk”

Target / Market Size

India, the world's largest milk producer, generates over 230 million metric tons of milk annually. Around 70% of Indian households prefer raw milk over processed and packaged milk, citing its natural taste and nutritional value.

Industry Details 

The Indian dairy industry is growing at a compound annual growth rate (CAGR) of approximately 13.68% and is expected to reach a market size of $489.62 billion by FY2031. Milkvilla aims to establish a strong presence in major cities across India, delivering raw milk and other eco-friendly, plastic-free dairy products by then, aligning with the industry's shift towards sustainability and innovation​.

The Idea & Starting Up

Milkvilla was founded to deliver fresh, A2 raw desi cow milk directly to consumers, prioritizing authenticity, nutrition, and sustainability. Inspired by the challenges faced by its founders, Mannu Jee, and Aman Jee, Milkvilla bridges the gap between rural milk production and urban consumers.

Mannu Jee, raised in a farmer’s family, witnessed his father producing high-quality A2 milk that rarely reached urban areas like Muzaffarpur due to transportation issues. Aman, moving across cities for education and work, struggled to find nutrient-rich A2 milk, valued for its health benefits, especially for vegetarians and pregnant women.

Established in 2019 in Muzaffarpur, Bihar, Milkvilla ensures access to fresh A2 milk while empowering local farmers. Committed to sustainability, the company offers plastic-free packaging, saving over 2 lakh trees. Milkvilla has revolutionized urban milk access, focusing on quality, sustainability, and innovation to benefit consumers, farmers, and the environment.

Technological Advancements at Milkvilla: Revolutionizing A2 Desi Raw Milk Delivery

Milkvilla has pioneered advanced technology to ensure seamless delivery of fresh A2 desi raw milk. Innovations include temperature-controlled milk tanks, IoT-based milk dispensers, and custom electric delivery vans.

We’ve also developed software solutions to streamline experiences for consumers, farmers, and operations, alongside an IoT-based milk analyzer for real-time quality testing. These advancements underscore Milkvilla’s commitment to delivering premium milk with sustainability and efficiency from farm to doorstep.

Milkvilla: Offering Fresh, Sustainable A2 Dairy Products with a Commitment to Quality

Milkvilla offers a premium range of A2 dairy products, including raw milk, paneer, curd, butter, and more, delivered within 12 hours of milking for maximum freshness and nutrition.

Committed to sustainability, our eco-friendly, plastic-free packaging reduces environmental impact while preserving quality. Milkvilla brings farm-fresh, nutritious A2 products responsibly sourced to your doorstep.

Meet the Milkvilla Leadership Team

Milkvilla is driven by a visionary leadership team with a shared passion for innovation, sustainability, and delivering value to customers:

Mannu Jee, Founder & CEO: With a background in marine engineering and global operations, Mannu’s leadership combines a deep commitment to sustainability and empowering farmers with strategic business acumen.

Aman Jee, Co-founder & CTO (IIT Patna): A technology innovator with expertise in software development, IoT, and cloud solutions, Aman leads Milkvilla’s tech infrastructure, ensuring operational efficiency and customer satisfaction.

Mayank Parashar, Co-founder & COO: An operations expert with 8+ years in logistics and supply chain management, Mayank optimizes delivery systems to ensure Milkvilla’s raw milk reaches customers reliably and sustainably.

Avkash Kumar, Co-founder & CGO (IIT Kharagpur): A seasoned strategist and marketer, Avkash drives Milkvilla’s expansion through innovative campaigns, customer-centric solutions, and sustainable growth initiatives. 

Together, this dynamic team is transforming India’s dairy industry with innovation, quality, and a vision for a sustainable future.

Milkvilla’s Tagline: "Raw Milk is the Real Milk" – A Commitment to Freshness and Quality. At Milkvilla, we believe "Raw milk is the real milk." Unlike market milk, often pasteurized, packaged, and delivered 8–10 days post-milking, our A2 raw milk reaches consumers within 12 hours, ensuring purity and freshness.

Unlike conventional milk with added milk powder or chemicals, Milkvilla guarantees pure, unadulterated A2 raw milk. Our promises include:

Fast Supply Chain: Fresh milk delivered within 12 hours.

Highest Hygiene Standards: Rigorous practices ensure safety and quality.

We also provide a daily milk quality report via our app. You can easily differentiate raw milk from processed milk—raw milk develops a fat layer if unboiled within an hour, while pasteurized milk lacks this natural property. Milkvilla delivers authentic, preservative-free milk with transparency and integrity.

Milkvilla’s Business & Revenue Model: A Direct-to-Consumer Approach with Scalable Franchise Growth

Milkvilla operates on a direct-to-consumer model, earning revenue by selling premium A2 milk and other dairy products. This approach allows us to maintain control over product quality and customer experience, ensuring the freshest and most reliable dairy products for our consumers.

In addition to our core retail business, Milkvilla is successfully executing a franchise model that enables rapid scaling. This strategic expansion reduces capital liabilities and creates a mutually beneficial partnership with franchisees, contributing additional revenue streams to the company. By combining direct sales and franchising, Milkvilla is poised for sustainable growth while maintaining the integrity of our product offerings.

Milkvilla’s Consumer Growth and Retention Strategy: Freshness, Innovation, and Sustainability

Milkvilla has built a loyal customer base through a combination of unique strategies and unwavering product quality. Our distinct milk carts attract customers organically, and the superior taste and freshness of our raw A2 milk ensure they stay with us. Unlike others, we do not process or package our products, preserving the true flavor of milk and dairy while avoiding preservatives.

Milkvilla operates on a subscription-based model complemented by fast delivery, offering convenience and reliability to our customers. Moving forward, we plan to enhance consumer retention through personalized offerings, community engagement, and continuous improvements in service.

With our sustainable practices, innovative marketing, and scalable operations, Milkvilla is well-positioned to continue leading the A2 raw dairy market and delivering unparalleled quality and convenience to consumers.

Overcoming Challenges: Milkvilla’s Journey to Innovation and Growth

Milkvilla has faced various challenges throughout our journey, each requiring unique solutions. Initially, managing supply-demand imbalance was a key issue. As we grew, manpower management became a challenge, followed by the need for advanced technology to handle raw milk and serve a large customer base. Additionally, finding sustainable packaging solutions without plastic was another hurdle.

To address these, we focused on building the right team, developing technology, and finding eco-friendly packaging. Today, all our products are delivered in plastic-free packaging, aligning with our sustainability commitment.

Milkvilla has evolved by turning each challenge into an opportunity to improve operations, enhance offerings, and uphold environmental values, ensuring consumers receive the highest-quality A2 dairy products with every delivery.

                                        

Milkvilla’s Most Successful Marketing Campaign: Innovation, Engagement, and Impact

Milkvilla’s marketing campaigns have played a key role in building our brand and engaging consumers. One standout strategy is our cow mascot marketing, adding fun and freshness to events while reinforcing our commitment to high-quality A2 raw milk.

🎥 Check out a sample video of the cow mascot dance: https://l.milkvilla.in/CowDance 

Our operations in Bengaluru have positioned us as pioneers, being the only company delivering raw A2 milk at scale in the city. Through our plastic-free packaging, we’ve saved over 2 lakh trees, reflecting our sustainability efforts.

To expand our reach, we’re launching an affiliate marketing program, allowing individuals to promote our products and earn up to ₹80,000. We also use unique content and graphics to stand out in a competitive market.

To showcase our superior quality and delivery, we’re offering 1 liter of free raw milk to let consumers experience the difference. Through these campaigns, Milkvilla continues to build trust, expand its consumer base, and lead the A2 raw milk industry.

Milkvilla’s Current Success: Expanding and Scaling for the Future

Milkvilla has made significant strides in its growth and operations. The company has established its own plants in three key locations: Muzaffarpur, Patna, and Bangalore, and is successfully running two pilot franchise operations in Chandigarh and Moradabad. Most of these centers are already operating profitably, demonstrating the strength and efficiency of Milkvilla’s business model.

With a monthly revenue surpassing ₹1 crore and a growing consumer base of over 6,000 customers, Milkvilla is well-positioned for continued growth. The company is poised to scale further and faster, with plans to expand its footprint and continue providing fresh, high-quality A2 dairy products to an even broader audience.

Milkvilla’s Achievements in Startup Programs

Milkvilla's innovative efforts have been recognized by both the Government of Bihar and the Government of India. The company has received separate grants totaling ₹40 lakh from these governments, acknowledging its contributions to the dairy sector and its potential for impactful growth.

This support underscores Milkvilla's commitment to revolutionizing the dairy industry while driving economic and sustainable development.

Milkvilla’s Recognition and Achievements: Sustainability and Impact at the Core

Milkvilla has been proudly recognized by Startup India for its innovative contributions to the dairy industry and its commitment to sustainability. Our journey is marked by impactful milestones that demonstrate our dedication to delivering quality products while protecting the environment.

50 lakh liters of milk delivered: Bringing fresh, raw A2 dairy products to thousands of households.

30,000 kg of plastic production avoided: Ensuring eco-friendly operations by adopting plastic-free packaging.

27,000 kg of plastic waste diverted from landfills: Supporting a cleaner environment through sustainable practices.

58,000 kg of CO2 emissions reduced: Minimizing our carbon footprint with environmentally conscious initiatives.

60 million liters of water saved: By reducing reliance on plastic, contributing to water conservation efforts.

4,475 carbon credits earned: Reflecting our measurable impact on reducing greenhouse gas emissions.

These achievements underscore Milkvilla’s commitment to sustainability, innovation, and social responsibility. As we continue to grow, we remain dedicated to creating a lasting positive impact on the planet while delivering the highest-quality A2 dairy products to our consumers.

Milkvilla in a Competitive Landscape: Standing Out in the Dairy Industry

Milkvilla operates in a competitive market alongside notable players such as Country Delight, Akshayakalpa, Sids Farm, and Pride of Cows. While these brands share a commitment to delivering quality dairy products, Milkvilla differentiates itself through its focus on A2 desi “raw milk” and a seamless, technology-driven supply chain.

Our dedication to sustainability—evident in our plastic-free packaging—and our ability to deliver fresh A2 dairy products within 12 hours of milking set us apart from competitors. By combining innovation, superior product quality, and a strong consumer-first approach, Milkvilla continues to carve its niche in the premium dairy segment, building trust and loyalty among its growing customer base.

Milkvilla’s Vision for the Future: Scaling Operations and Pioneering Rapid Dairy Delivery

Milkvilla is gearing up for significant expansion and innovation. Currently operating a small plant on Sarjapur Road in Bangalore, the company plans to scale to 50 delivery vehicles within the next six months, with plans to replicate this model across Bangalore and other major cities in India for nationwide growth.

Additionally, Milkvilla is expanding its franchise model to tier 2 and tier 3 cities, with planning already underway. This will bring fresh A2 dairy products to more consumers while supporting local entrepreneurship.

Milkvilla will also introduce a 10-25 minutes dairy delivery service starting in January or February 2025, becoming the first dairy company to achieve this milestone. These efforts aim to redefine convenience and quality in the dairy industry, setting new benchmarks for freshness, speed, and accessibility.

They are offering a free 1-liter free milk trial for every flat. All who want microplastic-free milk, give it a try! Here’s the link....

https://l.milkvilla.in/Milkvilla-Dairy-Startup-Bengaluru-Free-Milk  (Get 1 Litre Free Milk)